Pre-Show Buzz Builder
Imprinted products will attract people to the trade show in the first
place, to your booth while there, and more importantly, to your company
after it’s all said and done. And remember, your company will be sending
employees to work the booth and meet with prospects. It would be best if
they did so in matching, imprinted shirts. Pick a bright color, so they
stand out among the crowd of exhibitors. Pre-show, suggest they get their
hands on a list of attendees and send lanyards and bags to their best 500
prospects from that list for the event ahead.
Education Sessions
Along with the pre-show goodies, provide some of the items people will
need for the education sessions. Bottled water allows them to keep
hydrated on the go, while a folder, pen, or highlighters are items they
are sure to use. USB drives show prospects your company is far from
ordinary.
In-Booth Traffic Builder
During the show, grab attendees' attention. Mints, lip balm, and pins will
attract their eye. Delicious freeze dried ice cream and gift cards will
hold their interest. Then, after your reps have introduced themselves and
the company, have them offer items such as a letter opener or keychain as
an additional gift for stopping by.
After-Show Follow-up
In addition, after the show, a simple paperweight is functional and
appreciated and will really reflect positively on your company.
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